Top 10 Telecom Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCanada Leads World in Online Banking Usage
Canada is the world’s most developed markets for online banking, with 67.1 of Canadian internet users banking online in April 2008 – significantly more penetration than in other English-speaking...
View ArticleDigital Divide Narrows: Two-Thirds of African Americans Online
The digital divide between Black Americans and other groups in America has narrowed, with 68% of African Americans reporting they are online (compared with 71% of all Americans), according to a survey...
View ArticleCoworker Word-of-Mouth Strongly Influences Purchases
Americans in the workforce have a significant impact on their coworkers’ consumer shopping behaviors – 96% say they regularly or occasionally give shopping advice to their peers, according to (pdf) a...
View ArticleEmerging-Media Spending to Keep Growing, but Slow Down a Bit
The forecast for emerging media spending – nearly 30% in ’08 and 26% in ’09 – by Magna‘s director of Industry Analysis Brian Wieser is, understandably, more optimistic than his colleague Robert Coen’s...
View ArticleTop 10 Network TV Show Websites – Week Ended 07-05-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Automotive-Classifieds Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleFinance Info Sites’ Audiences Growing, Yahoo Finance Leads
The financial news & research site category attracted more than 64 million US visitors in May, an increase of 35% from a year ago, and Yahoo Finance was the top site with 18+ million visitors,...
View ArticleBar-based Media Can Reach TV Ad Avoiders
Bar-based advertising has the potential to not only reach a significant portion of adult consumers but also to concentrate its message among those who actively avoid advertising delivered on television...
View ArticleTop 10 Internet-Advertising Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCEO Confidence Low but Holds Steady
The Conference Board Measure of CEO Confidence, which had declined in the first quarter of 2008, inched up to 39 in the second quarter, up slightly from 38 in the first quarter (a reading of more than...
View ArticleMedia, Information, Marketing Services M&A Deal Value Down Sharply in ’08
Merger and acquisitions deal value in the first half of 2008 for media, information, marketing services and related technologies was down significantly, though the number of transactions was up...
View ArticleGoogle Approaches 70% Share of US Searches – Up 8% YOY
Google accounted for nearly 7 in 10 US searches conducted in the four weeks ended June 28, 2008 (and nearly 9 in 10 searches in the UK and Australia), Hitwise announced; Yahoo Search, MSN Search and...
View Article‘Integrated Marketing Media Mix’ Study: More Digital with Mainstay Traditional
As marketers integrate their media campaigns, they are adding email and other digital media in ever-increasing numbers – though offline media remain vital to integrated campaigns, according to “the...
View ArticleTop 10 Portal Frontpages – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article80% of iPhone Users in the UK, France, Germany Browse the Mobile Web
iPhone users in the EU3 surpass all others in mobile media usage: More than 80% of them in France, Germany and the UK using it to browse news and information on the mobile web, compared with 32% of...
View ArticlePIB: Magazine Ad Revenue, Pages Down; Food, Retail, Travel Post Gains
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1% compared with the first half of 2007, according to Publishers Information Bureau...
View ArticleInternet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source
Internet coupons have become of increasing interest to consumers, with 11% of households now obtaining coupons via the internet – an increase of 83% since 2005 – according to (pdf) a recent analysis by...
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